Sushi rice and Japanese flavours will be big this year.

Food inspired by faraway places has flourished during the pandemic and experts have tracked a particular interest in Japanese flavours in the build-up to and following the Tokyo Olympics. Sales of Umami Paste are up 17% and sushi sales are up 54%.

Sushi rice continues to increase in popularity and range extensions are increasing demand in low season periods – such as Sainsbury’s pigs in blankets Christmas sushi! Brand extensions and rollouts such as YO!’s ready meals and increased kiosk presence is increasing availability of sushi and organic demand growth as a result. However, the price of paddy rice is increasing and will no longer be available on the open market from March 2022.

By Spring, the forecast is that there will be no paddy rice left in the entire global market. There will be 13% less rice available in total volume than the previous year, meanwhile global demand is soaring.

This includes round grain and long grain and extends into the various cereal processing industries that are dependent on rice as a key ingredient. We are likely to be looking at a 30% increase in price to consumers.

To order your rice contact: sales@eurostarfoods.co.uk.